Market-driven Approach

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RAITAS PROMOTIONS

Our Focus 

Public Relations and Corporate Promotions  

Raitas Promotions supports our clients with public relations, media relations, stakeholder engagement services, and corporate promotion productions. We act as an extension of the corporate affairs departments of our clients and work in collaboration with them.

 We adopt a proactive, well-coordinated, and market-driven approach as we proffer advice and solutions to a wide range of clients. We do stakeholder mappings, identify stakeholder concerns and existing gaps as well as proffer solutions to identified challenges.  

Corporate and Programme Event Activations

Given the high level of competition in most industries, no matter how good product and service propositions may be, effective marketing communications and corporate promotions have become key success factors for today’s businesses.  We support marketing and promotion of projects through advertisements, publicity, public and media relations, consumer promotions corporate social responsibility programme activations and various enlightenment campaign programmes.  



Our Strengths

Media Planning & Buying

  • Good knowledge of Nigeria’s media scene
  • Creating top-of-the-mind awareness among consumers and other stakeholders
  • Cost-effective media buying
  • Breaking parity perception
  • Good media credit rating

Public/Media Relations

  • Excellent knowledge of Nigeria’s social and economic environment
  • Excellent contacts with community/opinion leaders
  • Very good contacts with the media
  • High media rating

Our Services

  • Public/Media Relations
  • Media Planning and Buying
  • Media Consultancy
  • Public Policy and Advocacy Consultancy
  • Events Management
  • Production of Promotional Materials

Our Deliverables

  • Stakeholder mapping to identify stakeholders, their concerns and expectations
  • Identify image-related challenges facing our clients
  • Facilitate communication with various stakeholder groups using relevant channels
  • Promote and encourage the building of the right perception of our clients among their various audiences
  • Manage stakeholder engagement events for our clients with effective media support
  • Use our contacts in the media to promote issues concerning clients in a positive light.
  • Produce communication materials for corporate promotions
  • Support clients’ efforts towards sustainable development

Our Key Clients

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